GEO Is the New SEO. Here’s Why You Should Care

The Trend

Generative Engine Optimization, or GEO, is changing how information is found. As more people use AI tools like ChatGPT or Gemini to search for answers, traditional SEO strategies are no longer enough. If your content is not structured to be cited or quoted by AI, it risks invisibility.

Why This May Be Under the Radar

Most public agency websites were built for browsers, not bots. GEO favors content that is clear, factual, well-labeled, and semantically structured. If your site buries key facts in dense paragraphs or links to PDFs without summaries, AI may skip it entirely.

What To Do Next

• Review your top-performing content and reformat it with bullet points, short summaries, and clear headings.

• Add a short fact box to each page that AI tools can lift directly into search results.

• Monitor how AI tools respond to basic queries about your agency. Adjust your content based on how answers are framed.

  
  

Why This Builds Value

Mid-career communicators who take ownership of GEO improvements show they are tracking where the audience is going. This builds credibility internally and ensures your agency stays visible to the public, even in an AI-dominated information environment.