The Trend Generative Engine Optimization, or GEO, is changing how information is found. As more people use AI tools like ChatGPT or...

Creating messages that engage all stakeholders requires a strategic approach that takes into account the needs, interests, and concerns...

Social media has become a powerful tool for communication, but it also poses a challenge for public relations professionals who work in...

Artificial Intelligence (AI) is revolutionizing various industries, and public relations is no exception. The impact of AI on public...

Step 1: Identify Potential Crises and Risks crisis identification, risk assessment, potential crises in business, crisis scenarios...

Public information officers play a crucial role in communicating with stakeholders and ensuring the flow of accurate and timely...